Branding and marketing has affected many ways in which culture has changed and even peoples decisions. Branding products was an idea that came across in the 1960's, the age of marketing as it is called. One of the main idea's was to sell people new things, maybe even things they didn't even need. Also the fact that instead of having just one thing to buy, you had hundreds of the same item. Due to people being more affluent, there was more money to spend, therefore companies had to compete for sales and this is how it came about that branding became more about new things replacing your old and out of date items, even if they were not out of date.
Today, more people have rights than they did in the 1960's. This has also affected the way in which you can advertise certain things, for example, a 1960's ad would use heavy stereotypes. One way they did this was to portray the typical family. Dad goes to work in a family car, Mum stays at home in the kitchen and cooks and cleans in her sub - urban house and the kids go to school smartly dressed. Typically this is what marketers branded families in the 1960's because they new it would grab the attention of the "every day person". This meant that people at home could watch and almost see themselves on television or on the radio or on posters. This made it very accessible and therefore a giant leap in advertising and branding. However today, advertisers can not get away with such methods.
By comparing two adverts form the 1960's and present day, we can get a perspective on how much branding a product or idea, has changed.
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